Bite-Sized Digital Advertising Series: Should You Optimize Your Website?
Welcome to our Bite-Sized Digital Advertising Series!
In this article, we’ll be discussing website optimization. Website optimization comes up often in digital marketing, but what is it exactly? What does it mean for advertisers, and how does it help promote a business’s products or services?
Let’s talk about that!
Why do businesses need a website?
Here’s an unavoidable truth about the current marketing landscape: the internet provides access to the most lucrative market today. Because of the prevalence of mobile devices like smartphones and tablets, people from all walks of life are now able to connect to global communities with great ease. This means that markets are no longer limited to physical locations; anyone with access to the internet, within reason, order products or subscribe to services with just a few taps on their device screens.
Because of this, businesses looking to expand into online marketing will need a hub for their marketing campaign. For some businesses, user accounts on popular websites like Facebook or Instagram suffice for their marketing needs. However, these user accounts are limited in terms of user experience customization; they’re also even more restrictive with non-native advertising.
These practices can choke a business’s marketing campaign, which in turn keeps them from reaching their goals.
For this reason, businesses utilize websites to fully feature their products or services. Most business websites showcase a product’s or service’s best features, and have a shop page where customers can either purchase or subscribe to a product or service, respectively. By having a website for one’s business, the business is able to control how their product or service is presented to the general internet public.
What is website optimization?
This is where optimization comes in. Relatively speaking, basic websites can be done easily. There are available website builders online that offer templates, and advertisers can simply upload their content to these templates and call it a day.
Successful websites, however, require a little more finesse. Web optimization, also known as Search Engine Optimization (SEO), is managing a website’s content in a way that helps it rank higher on search engine result pages, or SERPs.
How does Web Optimization work?
Search engines like Google and Bing utilize algorithms to determine which websites should appear in which order; SEO helps websites improve their rankings by meeting the algorithm’s requirements, raising a website’s chances of ranking higher in search results.
One common tactic is keyword optimization, which is embedding key search terms in a website’s text content. However, advertisers can’t just insert key search terms at random; doing so risks a website being flagged as spam, or an unreliable website.
There are many ways to employ SEO – and there are service providers that offer SEO assessments and packages if a business is interested in outsourcing.
Service providers like LogicBase Interactive will work with the business and review their website, identifying key points that can be optimized. If the business chooses to proceed with outsourcing their website’s SEO, the service provider’s SEO experts will then optimize the website, including conducting keyword research, link building, and quality assurance.
Website optimization can improve your business’s traffic, Whether your business is an enterprise or a startup. Consider having your website assessed by an SEO expert today.
