Bite-Sized Digital Advertising Series: What is Web Design?

Welcome to the Bit-Sized Digital Advertising Series!

In this series, we tackle common digital marketing terms into brief easy-to-read articles. This series is aimed to give businesses new to online marketing some background on these terms, as well as serve as a refresher to marketing old hats.

In today’s article, we’ll be discussing web design – what it is, what its purpose is, and how it’s useful when advertising.

What is Web Design?

If you’ve ever visited a website, then you’ve seen what web design does.

Web design’s definition is straightforward – it’s the practice of designing a website, particularly the elements that a user will be seeing and interacting with. The practice started out from website creators aiming for a better website user experience; this core functionality remains the driving force behind web design today.

Originally, web design as a term was specific to websites viewed on desktop browsers. However, as mobile devices with internet access capability gain prominence among the consumer demographics worldwide, web design now includes website user interface design for these devices. 

What does Web Design do?

Web design is done by web designers. Websites can be designed from scratch through coding languages like HTML (HyperText Markup Language), CSS (Cascading Style Sheet), and JavaScript. They can also be designed through software like Adobe Dreamweaver. There are also online website builders like WordPress and SiteBuilder that offer a range of premade websites for a fee.

A web designer details the appearance and layout of a website. Sometimes, they also include the website’s content, usually in partnership with a content team. The appearance of a website involves the colors, fonts, and graphics used, while the layout is how information is arranged and structured throughout the website.

Why is Web Design important for marketing?

The goal of effective web design is to provide a comfortable, enjoyable, and remarkable user experience. A well-designed website is easy on the eyes, is aesthetically pleasing, and fits the tastes of its target demographic. Websites are a strong means of establishing a product’s or service’s brand – the better and more user-friendly a website’s design is, the better its impression on users will be.

Today, businesses have the option of outsourcing their website design to digital marketing service providers, like LogicBase Interactive. These service providers collaborate with clients in designing a website that’s best suited to their business needs; some service providers also include website optimization so that the website looks its best across more than one platform.

Are you planning on getting your business’ website up and running? Invest in good web design and improve your ROI today.